Camilla Jerre appointed General Manager at Moxy Copenhagen

December 18th, 2018

Core Hospitality has appointed Swedish Camilla Jerre to lead the launch of the new 226 bedroomed Moxy Copenhagen, Marriott’s lifestyle hotel brand. As the hotel’s Captain, the brand’s twist on the General Manager position, Camilla will be introducing Copenhagen to the Moxy brand. The hotel is due to open in the Sydhavnen district in March 2019. Having been inspired by the Scandinavian functional design culture, it is only fitting that the brand is finally opening in the Nordic capital.

Experience and the Moxy attitude

Armed with 13 years of experience in the hospitality industry, Camilla Jerre has previously been part of two pre-opening projects. Prior to joining Moxy Copenhagen, she led the team at Quality Hotel View as Front Office Manager. Before then, Camilla also served as Front Office Manager at AC Hotel Bella Sky when it was rebranded.

Having been at hotels with 812 rooms and been part of the daily check in and out of 500 rooms, I understand what the technical aspects demand. But I live for the personal interaction with guests and I lead by example on the floor with my team. While I do appreciate the need to take care of business in the back of house, I look very much forward to being part of a lifestyle brand where focus will be on bringing the Moxy experience to life,” says Camilla Jerre in a statement.

Per Denker Sørensen, COO of Core Hospitality, the management company that will operate Moxy Copenhagen, explains why they chose Camilla for the position: “We see a person with huge ambitions; a real hotel nerd in the cool way. We see a big potential in Camilla because she clearly has a passion for guest relations and coaching, and she also understands the importance of brand standards and results.”

Bringing Moxy to life

The property is being developed by Vastint Hospitality, and Camilla Jerre is soon ready to set sail and welcome aboard a small (but mighty) Crew. She is on the lookout for a team of people that can bring the Moxy experience to life: a playful and edgy, millennial-focused hotel brand for the young at heart; a reinvigorated hotel experience for the budget savvy traveler; a killer price point that does not compromise on style and quality. Auditions to find the hotel Crew will be hosted in January but Fun Hunters can already apply now. While this approach to hiring is not new, it is still abnormal but will ensure that the hotel finds staff with the right attitude, allowing Moxy to offer a different type of experience than its competitors.

Camilla comments, “This will be a playground for those who love doing it all and who are genuinely excited to make a difference and have some fun with guests. Moxy will stand out for being a different player in the field with its unique approach to the guest experience. I truly believe that we will be able to create this experience all week by welcoming both travelers and locals; partnering with the business community and the nearby university as we have the perfect facilities for working hard and playing harder.”

Core Hospitality, the management group operating the hotel, was launched just one year ago but already has a strong management team that is operating two hotels in the Greater Copenhagen area. There are more than 90 Moxy hotels planned worldwide and Core Hospitality has confirmed two of these in the Nordics.

About Core Hospitality

Core Hospitality does one thing and one thing only: operate hotels. As a Nordic white label hotel operator, it is independent of brands and flexible to manage hotels within any operating model. Core Hospitality cooperates with various hotel brands, ensuring it can operate anything from hostels to full-service hotels. This strongly benefits all partners as Core Hospitality can implement and manage the brand that best fits the vision, the property, and the location. As such, Core Hospitality is the ideal partner for property investors looking to have their hotels managed professionally and successfully. The company was established in 2017 and already operates two hotels in Copenhagen: Hotel Marina and Quality Airport Hotel Dan. It has another two in the pipeline; Moxy Hotels in Copenhagen and in Bergen. Being a sister company to Zleep Hotels has been an advantage to Core Hospitality, giving the company big ambitions in the Nordics. Read more about Core Hospitality and follow the company on LinkedIn.

Welcome #atthemoxy

Moxy Hotels is a fun and youthful brand owned by the world’s largest hotel group, Marriott International. Moxy is a millennial-focused brand, which is reflected in the combination of bold design and affordable style where communal engagement is at the center of the experience. The Moxy experience begins with a complimentary ‘Got Moxy’ cocktail upon arrival in the bright and buzzing lobby. The entire ground floor invites guests to relax, meet up with friends, and work in fun environments. The 226 rooms at Moxy Copenhagen are outfitted with sound-reducing walls, 43″ LCD flat screen televisions, free WiFi, USB ports, and comfortable bedding. The room design is functional, flexible and uncluttered with simple, thoughtful touches. Read more about the Moxy concept and follow Moxy Copenhagen on Instagram.


Per Denker Sørensen
COO, Core Hospitality
+45 50 53 15 44

Camilla Jerre
Captain, Moxy Copenhagen
+45 51 44 54 52

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