Hotel group increases focus on leisure sales

March 27th, 2024

Danish hotel group, Core Hospitality, expands its sales team with a new role focusing on leisure sales. Patrick Menzies has been appointed to take on this new strategic focus within the growing hotel group.

Core Hospitality, a Danish white-label hotel operator, is growing its footprint in the Scandinavian region steadily. To further boost the sales efforts across all hotels, the company has established a new function within the sales team, focusing all efforts on the leisure segment. The new efforts to target the leisure traveler will support Core Hospitality’s occupancy in leisure destinations while freeing up time for the other sales representatives focusing on corporate travelers.

With our new Leisure Sales Manager, Patrick Menzies, onboard, we believe we have the right structure in place to sell our hotels across three destinations. Doubling down on leisure sales is important to serve our strategy and I believe Patrick will soon create a meaningful impact on the performance of our hotels,” says Kristian Haaber, Brand Manager at Core Hospitality.

Experience is key

Bringing nearly 30 years of experience in sales from companies such as South African Airways and Caddie Golfrejser, Patrick Menzies brings an enormous expertise to the commercial team at Core Hospitality. Patrick is now matched up with the company’s hotels across strong leisure destinations, including Tromsø, Bergen, and Copenhagen.

I am very proud that Core Hospitality has chosen me to take charge of this very important market segment. Being a leisure salesperson at heart, I could not have asked for a more interesting and satisfying challenge, where I will strive to contribute positively to the success of our clients, our 5 hotels and the Core Hospitality organization,” says Patrick Menzies, Leisure Sales Manager at Core Hospitality.

Patrick will cross-sell all of Core Hospitality’s brands, which include the lifestyle brand Moxy Hotels, the traditional midscale brand Fairfield by Marriott, and the longer stay apartment-styled Residence Inn by Marriott.


Patrick Menzies
Leisure Sales Manager, Core Hospitality
+45 21 57 01 92

Kristian Haaber
Brand Manager, Core Hospitality
+45 23 82 80 40

About Core Hospitality

Core Hospitality is a Danish hotel operator that is independent of brands and flexible to operate under any type of contract. The company can implement and operate whichever brand best suits the property and location of a hotel. Core Hospitality was established by Zleep Hotels and has since established a strong, independent portfolio of hotels; three Moxy Hotels, one Fairfield by Marriott hotel, and one Residence Inn by Marriott hotel. Its confirmed pipeline of projects includes Moxy Aarhus. Read more at or follow us on LinkedIn.

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