From NGOs to Nordic Hotel Group: Bo J. Bleeg Appointed CFO at Core Hospitality

June 26th, 2025

Drawing on his global leadership experience, Core Hospitality’s new CFO will play a key role in guiding the company’s next phase of Nordic expansion.

Core Hospitality has just appointed Bo J. Bleeg as its new Director of Finance & IT (CFO). With more than 25 years of experience from both the private sector and international organizations, Bo steps into a key role with responsibility for strengthening the company’s strategic and financial direction as it continues to grow across the Nordics.

“I’m very excited to join Core Hospitality – an organization in strong development with ambitious goals and a clear focus on quality and sustainable growth. With my experience from both international organizations and the private sector, I look forward to contributing to building structures and solutions that support our Nordic expansion with global partnerships, while also ensuring healthy, sustainable, and strategic development,” says Bo J. Bleeg, newly appointed CFO at Core Hospitality.

Bo J. Bleeg has worked in some of the world’s most complex and dynamic environments – from the UN and EU to IATA and the Danish Red Cross. Most recently, he held the position of CFO at Save the Children Denmark. With his broad experience spanning commercial operations and the NGO sector, he brings both a sharp analytical perspective and a human touch to the business.

“Bo has a remarkable ability to create structure and momentum – even in highly complex organizations. We’re excited to welcome such an experienced and visionary professional to the team, who can help ensure we continue our Nordic expansion on a solid and sustainable foundation,” says Peter Haaber, CEO of Core Hospitality.

Core Hospitality, which operates hotels in collaboration with brands such as Marriott International, has ambitious plans for further expansion throughout the Nordic region. The appointment of Bo J. Bleeg is a key step in realizing that vision.

Contacts

Peter Haaber
CEO, Core Hospitality
ph@coreh.dk
+45 51 57 87 00

Sofie Engmose
PR & Social Media Manager, Core Hospitality
sen@coreh.dk
+45 23 36 95 55

About Core Hospitality

Core Hospitality is a Danish hotel operator that is independent of brands and flexible to operate under any type of contract. The company can implement and operate whichever brand best suits the property and location of a hotel. Core Hospitality was established by Zleep Hotels and has since established a strong, independent portfolio of hotels: 14 Four Points Flex by Sheraton hotels, two Moxy Hotels in Norway, a Fairfield by Marriott and Residence Inn by Marriott in Copenhagen, the Kirk Suites in Vejle, and A Place To Hotel in Esbjerg. Its confirmed pipeline includes Moxy Aarhus and Four Points Flex by Sheraton Glostrup. Read more at corehospitality.dk or follow us on LinkedIn.