Core Hospitality hires new Sales Manager in Norway

January 13th, 2026

Helene Myre will be responsible for corporate clients at Moxy Bergen and Moxy Tromsø.

As of December 1st, Core Hospitality has appointed Helene Myre as Sales Manager in Norway. Based in Bergen, she will have overall responsibility for B2B sales and collaboration with corporate clients at both Moxy Bergen and Moxy Tromsø.

Helene Myre brings broad experience from the hotel industry and most recently comes from Thon Hotel, where she has, among other roles, served as a Hotel Director and worked with operations, management, and commercial development. In addition, she has experience from several sales-related positions.

“I have very much been looking forward to becoming part of Core Hospitality and to working with two strong hotels in Bergen and Tromsø. Many companies are looking for a hotel experience that is easy to book, simple to use, and still feels special. Moxy has a clear brand and great potential for corporate clients, and I look forward to strengthening relationships with both existing and new partners,” says Helene Myre.

The appointment is part of Core Hospitality’s strategic focus on strengthening its commercial presence in Norway and further developing sales efforts across the portfolio.

“We are very pleased to welcome Helene. She has a rare combination of leadership experience, commercial acumen, and deep industry knowledge. With Helene on the team, we can strengthen collaboration with our corporate clients and accelerate growth in Norway,” says Catharina Hallberg, Commercial Director at Core Hospitality.

Helene Myre has already taken up her position and will be a key driving force in the continued commercial development of Moxy Bergen and Moxy Tromsø.

Contacts

Sofie Engmose
PR & Social Media Manager
sen@coreh.dk
+45 23 36 95 55

Catharina Hallberg
Commercial Director
cah@coreh.dk
+45 21 99 59 50

About Core Hospitality

Core Hospitality is a Danish hotel operator that is independent of brands and flexible to operate under any type of contract. The company can implement and operate whichever brand best suits the property and location of a hotel. Core Hospitality was established by Zleep Hotels and has since established a strong, independent portfolio of hotels: 14 Four Points Flex by Sheraton hotels, two Moxy Hotels in Norway, a Fairfield by Marriott and Residence Inn by Marriott in Copenhagen, the Kirk Suites in Vejle, and A Place To Hotel in Esbjerg. Its confirmed pipeline includes Moxy Aarhus and Four Points Flex by Sheraton Glostrup. Read more at corehospitality.dk or follow us on LinkedIn.