Airport hotel rebrands today
October 1st, 2019
Today, Quality Hotel signs are being replaced by Best Western Plus at a 240-room large hotel near Copenhagen Airport. Best Western Plus Airport Hotel Copenhagen is now part of one of the largest hotel brands in the world and offers a new loyalty program.
It was announced in August that the hotel in Copenhagen were going to rebrand, and now the day has come that the signage is being replaced. Best Western Plus is replacing Nordic Choice Hotels’ Quality brand. To Best Western’s hotel portfolio, this is a significant location near Copenhagen Airport and a large increase for the brand’s market share in Copenhagen – which counts two hotels in Copenhagen’s city center in addition to the new airport hotel. The new hotel is thus of strategic importance to Best Western in Denmark.
“It is a sought-after location with the growing airport nearby. The hotel has a large potential, and we are very happy that it is now part of Best Western,” said Søren Nystrøm, Country Manager of Best Western Denmark, when the news were announced.
Adaptation is a necessity
Behind the hotel are owner Midstar Hotels AB, who also owns Grand Hotel and Hotel Marienlyst in Denmark, and operator Core Hospitality, who also operates Moxy Copenhagen and Hotel Marina. According to Per Denker Sørensen, CEO of Core Hospitality, Best Western Plus was chosen “because we are buying into a strong, international distribution platform and a global loyalty program, which will make us more competitive. The market capacity in Copenhagen is realizing extreme growth in the coming years, and we need to adapt to the new market conditions. We believe that a chain with more than 4,000 hotels and 40 million loyalty members will contribute to securing the best positioning.”
The hotel is located in a peaceful area in the near vicinity of Copenhagen Airport. Having a metro station one stop from the airport and being able to travel on foot to the airport, guests have easy access to the hotel no matter their means of transportation. Guests will now, in addition to the existing facilities at the hotel, be able to benefit from the loyalty program Best Western Rewards, which allows members to earn and redeem bonus points at all Best Western hotels globally. If guests are already members of a competing loyalty program, the new loyalty program will match their existing member level, so they continue to receive the same, or better, benefits.
“Not one day is alike at an international hotel like this one. For that reason, we consider each and every guest interaction unique. Rebranding to Best Western, we adhere to their mantra ’Same Different Everywhere’ and are allowed to adapt our operations to local demand. Being a Best Western Plus shows that we will go the extra mile and offer 4-star facilities to our guests,” says Sanne Færgsted, General Manager at Best Western Plus Airport Hotel Copenhagen.
Facts about the hotel
- 240 rooms
- Lounge facilities
- Restaurant and bar
- Access to gym
- Own parking lot
- 400 meters from Kastrup metro stration
- 900 meters from Copenhagen Airport
- Property is owned by Swedish investor Midstar Hotels AB
- Hotel is operated by Danish operator Core Hospitality A/S
About Best Western
Celebrating more than 70 years of hospitality, Best Western Hotels & Resorts is an award-winning global family of hotels with more than 4,000 hotels located in nearly 100 countries. In Scandinavia, it is a member organization with more than 150 privately owned hotels. Best Western Plus Airport Hotel Copenhagen can be booked on bestwestern.com.
About Core Hospitality
Core Hospitality does one thing and one thing only: operate hotels. As a Nordic white label hotel operator, it is independent of brands and flexible to implement and manage the brand that best fits the property and location. Today, Core Hospitality operates three hotels: Moxy Copenhagen Sydhavnen, Best Western Plus Airport Hotel Copenhagen and Hotel Marina in Vedbæk. Another two Moxy hotels have been confirmed in Bergen and Tromso, Norway. For more information about Core Hospitality, visit corehospitality.dk.
Per Denker Sørensen
CEO, Core Hospitality
+45 50 53 15 44
Country Manager, Best Western Denmark
+45 31 66 16 22
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